Verteidigungsstrategien gegen neue Wettbewerber : Bestandsaufnahme und empirische Untersuchung
Year of publication: |
2001
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Other Persons: | Kuester, Sabine (contributor) |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 71.2001, 10, p. 1191-1214
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Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Innovation | Markteintritt | Market entry | Verdrängungswettbewerb | Predatory pricing | Wettbewerbstheorie | Theory of competition |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Zsfassung in engl. Sprache In: Zeitschrift für Betriebswirtschaft |
Source: | ECONIS - Online Catalogue of the ZBW |
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