Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Diederich Bakker
| Year of publication: |
2015
|
|---|---|
| Authors: | Bakker, Diederich |
| Other Persons: | Raabe, Thorsten (contributor) ; Siebenhüner, Bernd (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Unternehmenskooperation | Inter-firm cooperation | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Marke | Produzent | Markenpolitik | Strategisches Management | Portfoliomanagement | Händler |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIX, 273 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Oldenburg, Univ., Diss., 2014 |
| ISBN: | 3-658-08220-8 ; 978-3-658-08220-8 ; 978-3-658-08221-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463395