Vertical coopetition and the sales growth of young and small firms
Year of publication: |
January 2016
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Authors: | Lechner, Christian ; Soppe, Birthe ; Dowling, Michael |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 54.2016, 1, p. 67-84
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Subject: | Koopetition | Coopetition | Vertikale Integration | Vertical integration | Wettbewerbsstrategie | Competitive strategy | Verkaufsförderung | Sales promotion | KMU | SME |
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