Vertical Differentiation with Variety-Seeking Consumers
Year of publication: |
2013
|
---|---|
Authors: | Zeithammer, Robert ; Thomadsen, Raphael |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 59.2013, 2, p. 390-401
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | competitive strategy | pricing |
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