Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Year of publication: |
2023
|
---|---|
Authors: | Lee, Yoon-Joo ; Chen, Huan ; Haley, Eric John |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 4, p. 517-541
|
Subject: | Südkorea | South Korea | China | Corporate Social Responsibility | Corporate social responsibility | Ostasien | East Asia | Motivation |
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