Vertical integration and zero-rating interplay : an economic analysis of ad-supported and ad-free digital content
Soohyun Cho, Liangfei Qiu, and Subhajyoti Bandyopadhyay
| Year of publication: |
2020
|
|---|---|
| Authors: | Cho, Soohyun ; Qiu, Liangfei ; Bandyopadhyay, Subhajyoti |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 37.2020, 4, p. 988-1014
|
| Subject: | ad-free content | ad-supported content | content provider | game-theoretic model | Internet Service Provider | ISP | Vertical integration | zero rating | Vertikale Integration | Digitale Dienste | Web-based service | Internet | Digitale Güter | Digital goods | Spieltheorie | Game theory | Content Management | Content management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2020.1831769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012414511