Vertical Integration in Ecuador: The Case of Fresh-Cut Pineapples
Telesignos, a fruit producer and exporter in Guayaquil, Ecuador, was considering vertical integration into pre-cut pineapple production. Fruit processing skills, favorable image/reputation, as well as access to a new market could be obtained by linking with a company like Del Monte to produce fresh-cut fruit products under the Del Monte brand. The decision is whether it would make sense for Telesignos to invest in a fresh fruit processing facility in Ecuador to export fresh-cut pineapple to the United States. Copyright 2005 American Agricultural Economics Association
Year of publication: |
2005
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Authors: | Piana, Carlos F. ; Featherstone, Allen M. ; Boland, Michael A. |
Published in: |
Review of Agricultural Economics. - American Agricultural Economics Association. - Vol. 27.2005, 4, p. 593-603
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Publisher: |
American Agricultural Economics Association |
Saved in:
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