Vertical product line extension when online retailers serve as mom-and-pop stores' suppliers
Chia-Wei Kuo, Hui Xiong, Ying-Ju Chen, Ting-Kai Chang, Shining Wu, Yung-Hsun Chang
| Year of publication: |
2024
|
|---|---|
| Authors: | Kuo, Chia-Wei ; Xiong, Hui ; Chen, Ying-Ju ; Chang, Ting-Kai ; Wu, Shining ; Chang, Yung-Hsun |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 122.2024, Art.-No. 102944, p. 1-14
|
| Subject: | New product introduction | New retail | Quality segmentation | Supply chain management | Lieferkette | Supply chain | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Innovation | Produktentwicklung | New product development | Produktqualität | Product quality | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2023.102944 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014532402