Vertically integrated organisational marketing systems: a partnership approach for retailing organisations
Year of publication: |
2006
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Authors: | Trim, Peter R.J. ; Lee, Yang-Im |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 21.2006, 3, p. 151-163
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