Extent:
XVII, 284 S.
graph. Darst.
210 mm x 148 mm, 383 g
Series:
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 72
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Kassel, Univ., Diss., 2012
Notes:
Erscheint: Februar 2013
ISBN: 978-3-8300-6931-7 ; 3-8300-6931-6
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013430841