Viable vision : transforming total sales into net profits
Gerald I. Kendall
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Kendall, Gerald I. |
| Publisher: |
Boca Raton, Fla. : Ross |
| Subject: | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management | Gewinnquote | Rate of profit | Stakeholder |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 152 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index Improve! -- Viable vision -- Moving from complexity to simplicity -- A simpler frame of reference for decision making -- Marketing -- Operations -- Distribution? : from push to pull -- Project management -- The supply chain -- Information technology? : necessary but not sufficient -- Buy-in ? : overcoming the layers of resistance -- Strategy -- Executing the paradigm shift 0410 |
| ISBN: | 1-932159-38-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140774