Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Year of publication: |
February 2016
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Authors: | Chao, Chih-Wei ; Reid, Mike ; Hung, Yu-Chen |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 1, p. 87-92
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Subject: | Vicarious innovativeness | Vicarious learning | Consumer innovativeness | New production purchase intention | Konsumentenverhalten | Consumer behaviour | Innovation | Lernprozess | Learning process | Produktentwicklung | New product development | Lernende Organisation | Learning organization | Innovationsmanagement | Innovation management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.01.006 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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