Vier P's oder mehr?
Univ.-Prof. (em) Dr. Lothar Müller-Hagedorn
| Year of publication: |
2020
|
|---|---|
| Authors: | Müller-Hagedorn, Lothar |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 66.2020, 2, p. 56-58
|
| Subject: | Marketing-Mix | Marketingmanagement | absatzpolitisches Instrument |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302612