Vietnam : political economy, marketing system
Year of publication: |
2012
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Authors: | Shultz, Clifford J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 1, p. 7-17
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Subject: | Vietnam | academic marketing | consumer well-being | corporate citizenship | cross-cultural | developing countries | development | emerging and transitioning markets | ethics in markets | family decision making | Viet Nam | Marketing | Systemtransformation | Economic transition | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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