Vietnamese consumer attitudes towards smartphone advertising
Ha Nam Khanh Giao, Bui Nhat Vuong
| Year of publication: |
2020
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|---|---|
| Authors: | Ha Nam Khanh Giao ; Bui Nhat Vuong |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 5, p. 195-204
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| Subject: | Smartphone | Advertising | Smartphone Advertising | Vietnam | Consumer Attitudes | Werbung | Viet Nam | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no5.195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667671