Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute conference

Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987

Bucklin, Randolph E., (1987)

The Art of Scale Development - The "Perfect" Scale - The number of points on a scale is less important than its application.

Schmalensee, Diane H., (2003)

FINDING THE 'PERFECT' SCALE

Schmalensee, Diane H., (1994)