Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Year of publication: |
2012
|
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Authors: | Müller, Holger ; Kroll, Eike B. ; Vogt, Bodo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 4, p. 406-412
|
Subject: | Produktdifferenzierung | Product differentiation | Preiswettbewerb | Price competition | Rationalität | Rationality | Zahlungsbereitschaftsanalyse | Willingness to pay |
Description of contents: | Description [doi.org] |
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