Viral marketing in the food industry : Canada vs. Serbia
Year of publication: |
2015
|
---|---|
Authors: | Sudarević, Tomislav ; Šurjanović, Ivan ; Vlahović, Branislav |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 2, p. 100-119
|
Subject: | viral marketing | food marketing | Canada | Serbia | agribusiness marketing | Deregulierung | Deregulation | Serbien | Kanada | Virales Marketing | Viral marketing | Ernährungsindustrie | Food industry | Lebensmittelmarkt | Food market | Agroindustrie | Agro-industry |
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