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Viral Marketing - kosteneffizi...
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Viral Marketing - kosteneffiziente Kommunikationsstrategien auf Basis von Mund-zu-Mund-Propaganda zur Erreichung breiter Zielgruppen
Michael Rüthnick, Robert Moffett
Year of publication:
2006
Authors:
Rüthnick, Michael
;
Moffett, Robert
Published in:
Praxishandbuch internationales Marketing
. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0038-9. - 2006, p. 507-526
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Extent:
graph. Darst
Type of publication:
Article
Language:
German
Notes:
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003320882
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