Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
| Year of publication: |
2004
|
|---|---|
| Authors: | PHELPS, JOSEPH E. ; LEWIS, REGINA ; MOBILIO, LYNNE ; PERRY, DAVID ; RAMAN, NIRANJAN |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 04, p. 333-348
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |