Virales Marketing
Year of publication: |
2010
|
---|---|
Authors: | Nufer, Gerd ; Schattner, Pascal |
Institutions: | Fachhochschule Reutlingen / European School of Business (contributor) |
Publisher: |
Tübingen : Universitätsbibliothek Tübingen |
Subject: | Virales Marketing | Viral marketing | Marketing | Guerilla Marketing | Viral Marketing |
Extent: | Online-Ressource |
---|---|
Series: | Reutlinger Diskussionsbeiträge zu Marketing und Management. - Reutlingen : Hochsch. Reutlingen, ZDB-ID 2658712-9. - Vol. 2010,3 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/57405 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Nufer, Gerd, (2010)
-
Cova, Bernard, (2012)
-
Geiger, Fred, (2010)
- More ...
-
Lovemarks - emotionale Aufladung von Marken
Nufer, Gerd, (2010)
-
Nufer, Gerd, (2010)
-
The importance of mutual beneficial relationships in the sponsorhip dyad
Nufer, Gerd, (2010)
- More ...