Virgin Finance: Sir Richard Brandson’s pursuit of a significant presence in retail financial services
Year of publication: |
2010-05
|
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Authors: | Batiz-Lazo, Bernardo ; Kase, Kimio |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Branson | Virgin | retail financial services | leadership style | corporate strategy | diversification |
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