Virtual advertising in sports events: does it really work?
Year of publication: |
2011
|
---|---|
Authors: | Sander, Matthias ; Altobelli, Claudia Fantapié |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 12.2011, 3, p. 28-42
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | virtual advertising | electronic billboards | virtual signage | advertising effectiveness |
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