Virtual consumer communities for innovation : a cross-cultural perspective
Year of publication: |
2019
|
---|---|
Authors: | Jacobsen, Lina Fogt ; Barcellos, Marcia Dutra de ; Hoppe, Alexia ; Lähteenmäki, Liisa |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 2, p. 98-114
|
Subject: | consumer integration | cross-cultural | individualism-collectivism | product innovation | Virtual communities | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Innovation | Interkulturelles Management | Cross-cultural management | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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