Virtual economy and consumer : how do consumers perceive and use virtual currency in Web2.0 communities?
Year of publication: |
2009
|
---|---|
Authors: | Shin, Dong-Hee |
Published in: |
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-378-4. - 2009, p. 55-74
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Elektronisches Geld | Electronic money | Vertrauen | Confidence | Risiko | Risk |
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