Virtual flagships and sociable media
Richard Coyne, Mark Wright, James Stewart and Henrik Ekeus
| Year of publication: |
2008
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|---|---|
| Authors: | Coyne, Richard ; Wright, Mark ; Stewart, James ; Ekeus, Henrik |
| Published in: |
Flagship marketing : concepts and places. - London [u.a.] : Routledge, ISBN 0-415-43602-8. - 2008, p. 46-62
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| Subject: | Social Web | Social web | Virtuelle Realität | Virtual reality | Markenführung | Brand management | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827355