Virtual Identities and Market Segmentation in Marketing in and Through Massively Multiplayer Online Games (MMOGs)
| Year of publication: |
2010
|
|---|---|
| Authors: | Zackariasson, Peter ; Whlin, Nils ; Wilson, Timothy |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 31.2010, 3, p. 275-296
|