Virtual influencers : a bibliometric analysis
Year of publication: |
2024
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Authors: | Barbosa, Belem |
Published in: |
Using influencer marketing as a digital business strategy. - Hershey, PA : IGI Global, ISBN 979-8-3693-0551-5. - 2024, p. 163-188
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Subject: | Marketing | Influencer | Social Web | Social web | Bibliometrie | Bibliometrics |
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Vladimirova, Katia, (2024)
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Social media influencers : literature review, trends and research agenda
Chaudhry, Harish, (2024)
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A content analysis of influential wine blogs
Beninger, Stefanie, (2014)
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Szmigin, Isabelle T., (2020)
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A phenomenological approach to the collaborative consumer
Barbosa, Belem, (2019)
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Effects of technological, organizational, and environmental factors on social media adoption
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