Virtual influencers in digital marketing : innovative trend or passing fad?
Evangelos Moustakas, Chandrasekaran Ranganathan and Nishtha Lamba
| Year of publication: |
2020
|
|---|---|
| Authors: | Moustakas, Evangelos ; Ranganathan, Chandrasekaran ; Lamba, Nishtha |
| Published in: |
Emerging human and techno-human business management dynamics in a globalized environment. - New York : Nova Science Publishers, ISBN 978-1-5361-8602-4. - 2020, p. 189-206
|
| Subject: | social media | virtual influencers | influencer marketing | Social Web | Social web | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Marketingmanagement | Marketing management | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522240