Virtual integrated performance measurement

Refers to the increasing interest in the development of theoretical frameworks in the area of performance measurement. Companies have used them as a way of testing different business policies and strategies as well as measuring their performance. Literature shows that these frameworks are not providing an effective and robust measurement system, which is needed more than before in today’s dynamic market. For example, the existing frameworks do not relate to the actual strategies in place and none of them can be considered generic, which makes any attempt of integrating performance measurement virtually impossible. Discusses this problem and puts forward a solution. Describes briefly a proposed framework and explains in more detail a computer‐based system to select performance measurement to support the implementation process of this framework.