Virtual product experience and customer participation—A chance for customer-centred, really new products
Year of publication: |
2007
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Authors: | Füller, Johann ; Matzler, Kurt |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 27.2007, 6, p. 378-387
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