Virtual reality in digital marketing : research agenda based on bibliometric reflection
Hafizah Omar Zaki, Dahlia Fernandez, Omkar Dastane, Aini Aman and Soliha Sanusi
| Year of publication: |
2023
|
|---|---|
| Authors: | Zaki, Hafizah Omar ; Fernandez, Dahlia ; Omkar Dastane ; Aini Aman ; Sanusi, Soliha |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 4, p. 505-524
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| Subject: | Bibliometric analysis | Biblioshiny | Digital marketing | Network analysis | RStudio | Virtual reality | Virtuelle Realität | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2022-0568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313040