Virtual reality techniques in NPD research
| Year of publication: |
1995
|
|---|---|
| Authors: | Rosenberger III, Philip J. ; Chernatony, Leslie de |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 4, p. 345-356
|