Virtuality as place and process
Year of publication: |
2013
|
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Authors: | Dholakia, Nikhilesh ; Reyes, Ian |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1580-1591
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Subject: | virtual reality | comparative theory | place | process | transmedia | digital | Virtuelle Realität | Virtual reality | Social Web | Social web | Virtuelle Organisation | Virtual organization | Electronic Commerce | E-commerce | Prozessmanagement | Business process management |
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