Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Philipp A. Rauschnabel
| Year of publication: |
2018
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|---|---|
| Authors: | Rauschnabel, Philipp A. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 8, p. 557-572
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| Subject: | augmented reality smart glasses (ARSG) | fashnology | mixed reality | uses and gratifications theory | wearable technology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970128