Virtue ethics and customer relationship management : towards a more holistic approach for the development of "best practice"
Christopher Bull and Alison Adam
| Year of publication: |
2011
|
|---|---|
| Authors: | Bull, Christopher ; Adams, Alison Anne |
| Published in: |
Business ethics : a European review. - Chichester : John Wiley & Sons Ltd, ISSN 0962-8770, ZDB-ID 1150887-5. - Vol. 20.2011, 2, p. 121-130
|
| Subject: | Alasdair C. MacIntyre | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Holismus | Holistic approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011323