Vision (im)possible? : the effect of in-store signage on customers' visual attention
Tobias Otterbring; Erik Wästlund; Anders Gustafsson; Poja Shams
| Year of publication: |
2014
|
|---|---|
| Authors: | Otterbring, Tobias ; Wästlund, Erik ; Gustafsson, Anders ; Shams, Poja |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 676-684
|
| Subject: | In-store signage | Eye tracking | Visual attention | Store familiarity | Perceptual priming | Field experiment | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Ladengestaltung | Store design | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407245