Visionary Pricing : Reflections and Advances in Honor of Dan Nimer

Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

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Year of publication:	2012
Authors:	Smith, Gerald E
Other Persons:	Woodside, Arch G (contributor)
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Wettbewerbsvorteil \| Competitive advantage \| Preismanagement \| Pricing strategy \| Unternehmensgründung \| Business start-up \| Innovation

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Extent:	1 online resource (384 pages)
Series:	Advances in Business Marketing and Purchasing Ser. ; v.19
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-78052-997-4 ; 978-1-78052-996-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012690229