Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Year of publication: |
2012
|
---|---|
Authors: | Huettl, Verena ; Gierl, Heribert |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 3, p. 893-904
|
Publisher: |
Springer |
Subject: | Visual art | Hedonic and utilitarian products | Perceptions of luxury | Perceptions of expensiveness |
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