Visual attention to advertising : A segment-level analysis
| Year of publication: |
1997
|
|---|---|
| Authors: | Rosbergen, E. ; Pieters, R. ; Wedel, M. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Journal of Consumer Research (1997), v.24, nr.3, p.305-314 |
| Source: |
Persistent link: https://www.econbiz.de/10011088647