Visual-commercial discourses of infants in direct marketing sent to first-time parents
Johanna Sjöberg
| Year of publication: |
2015
|
|---|---|
| Authors: | Sjöberg, Johanna |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 2, p. 107-140
|
| Subject: | Discourse | Parents | Infants | Addressed direct marketing | Childhood studies | Visual consumption | Direktmarketing | Direct marketing | Kinder | Children | Eltern |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382790