Visual Complexity in Product Design : How Does the Degree of Elaborateness of the Front-Pack Image Impact Consumers’ Responses
Year of publication: |
[2022]
|
---|---|
Authors: | Pleyers, Gordy |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
-
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng, (2015)
-
Savino, Matteo Mario, (2014)
-
Landwehr, Jan Rüdiger, (2013)
- More ...
-
Consumption coping with ageing : Individual factors underlying the use of anti‐ageing products
Pleyers, Gordy, (2021)
-
Shape congruence in product design : impacts on automatically activated attitudes
Pleyers, Gordy, (2021)
-
Pleyers, Gordy, (2020)
- More ...