Visual elicitation of brand perception
Daria Dzyabura and Renana Peres
| Year of publication: |
2021
|
|---|---|
| Authors: | Dzyabura, Daria ; Peres, Renana |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 4, p. 44-66
|
| Subject: | brand associations | brand collages | branding | image processing | latent Dirichlet allocation | machine learning | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921996661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593264