Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
Year of publication: |
2007
|
---|---|
Authors: | Clement, Jesper |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 9-10, p. 917-928
|
Saved in:
Saved in favorites
Similar items by person
-
Clement, Jesper, (2007)
-
Visual influence of packaging design on in-store buying decisions
Clement, Jesper, (2008)
-
Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe, (2011)
- More ...