Visual modality of engagement : conceptualization, typology of forms, and outcomes
Year of publication: |
2024
|
---|---|
Authors: | Azer, Jaylan ; Blasco-Arcas, Lorena ; Alexander, Matthew |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 2, p. 231-249
|
Subject: | customer engagement behavior | communication | image act theory | social media | visual content | visual modality of engagement | Social Web | Social web | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
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