Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Alternative title: | Estrategias de neuromarketing visual en dos centros comerciales de la ciudad de Cúcuta, Colombia |
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Year of publication: |
2021
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Authors: | Avendaño Castro, William Rodrigo ; Luna Pereira, Henry Orlando ; Rueda Vera, Gerson |
Published in: |
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle. - Cali : Universidad del Valle, ISSN 2256-5078, ZDB-ID 2714704-6. - Vol. 37.2021, 71, p. 1-14
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Subject: | Marketing | Neuromarketing | Neuroscience | Visual perception | Shopping mall | Wahrnehmung | Perception | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Kolumbien | Colombia | Neurowissenschaften |
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