Visual research methodologies, branding and magazine readerships
Year of publication: |
2016
|
---|---|
Authors: | Trigoni, Mirsini |
Other Persons: | Goworek, Patsy Perry and Anthony Kent, Helen (ed.) |
Published in: |
Journal of Fashion Marketing and Management. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 20.2016, 3, p. 339-366
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Branding | Advertising | Design | Fashion industry | Brand loyalty |
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