Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
Year of publication: |
1999
|
---|---|
Authors: | McQuarrie, Edward F. ; Mick, David Glen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 26.1999, 1, p. 37-54
|
Saved in:
Saved in favorites
Similar items by person
-
McQuarrie, Edward F., (2009)
-
McQuarrie, Edward F., (2003)
-
Figures of Rhetoric in Advertising Language
McQuarrie, Edward F., (1996)
- More ...