Visual service scape aesthetics and consumer response : a holistic model
Deepak S. Kumar, Keyoor Purani, and Sunil Sahadev
| Year of publication: |
2017
|
|---|---|
| Authors: | Kumar, Deepak S. ; Purani, Keyoor ; Sahadev, Sunil |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 556-573
|
| Subject: | Aesthetics | Servicescape | Holistic model | Consumer preference | Konsumentenverhalten | Consumer behaviour | Ästhetik | Holismus | Holistic approach | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2016-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801591