Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism
Year of publication: |
2023
|
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Authors: | Barboza, Renata Andreoni ; Veludo-de-Oliveira, Tania Modesto |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 9/10, p. 879-900
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Subject: | Activism | consumer social movement | ethnography | prefiguration | storytelling | vegetarianism | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Soziale Bewegung | Social movement |
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